For some reason, we’re still seeing plenty of PNGs (raster graphics file format) on the web, even on spanking new websites built in 2016! Things like logos and icons seem to be the main culprits. I suppose the question is why? Why do we still use them? Unless you’re using them as a fallback on ancient …
Category : SEO
24 posts
Visual content is the “secret weapon” when you’re trying to communicate with your audience online, whether you’re building a gorgeous website, educating with an infographic, or using video to sell your products and services on the web. The problem? Choosing the right image file format can feel like war. The ideal image file formats depend …
As technology continues to expand many digital marketing experts are beginning to learn more and more about SVG images and trying to identify if having SVG images on their site is beneficial to their SEO strategy or not. SVG or Scalable Vector Graphic is an XML language and used for animations and creating images in the web designing process. …
You’ve probably heard a hundred times that Search Engine Optimization (SEO) is a vital digital marketing tool, but even if you have a basic understanding of what it entails, you may still not have a solid grasp on this complex and multifaceted creature. SEO is made up of multiple different elements, and knowing what they …
Most search experts rely on Google Webmaster Tools (GWT) to analyze the technical aspects of a website. These experts focus on data like crawl stats, page errors and rich snippets. In addition to technical analysis, I recommend using GWT for basic on-page SEO improvements. Here are 6 easy ways to use Webmaster Tools to improve …
Abstract This document details how the page- and text-level settings can be used to adjust how Google presents your content in search results. You can specify page-level settings by including a meta tag on HTML pages or in an HTTP header. You can specify text-level settings with the data- nosnippet attribute on HTML elements within …
What is a robots meta tag? A robots meta tag is an HTML snippet that tells search engines how to crawl or index a certain page. It’s placed into the <head> section of a web page, and looks like this: <meta name="robots" content="noindex" /> Why is the robots meta tag important for SEO? The meta …
